Many law firms and legal consultants are looking to transition their jury research online. While taking things online leaves little guarantee of improvement, when done right, online jury trials can give you a competitive edge in legal research and allow you to use more thorough research methodologies that can improve your future cases.
Here are 5 reasons why you should transition your jury research online
1. Saves up on costs
Accommodations, food and travel costs are major expenses that you usually have to cover for your respondents when they have to move to the research venue. If your jury research is extensive, these can take a lot out of your pocket over time. This can be counterproductive especially when the expenses topple your return on investment.
Online jury research foregoes these expenses because it requires respondents to only have an internet connection to contribute to the research. This leaves only time as your expense and lets your return on investment stay afloat.
2. Untapped juror market
There is a growing market of aspiring jurors who want to contribute to legal research as a side gig. However, it’s difficult for some of them to reach out to law firms because of geographical limitations. This means that there are a lot of potential respondents out of your reach who can flesh out your jury research.
Taking your jury research online allows you to access a large supply of mock jurors on the Internet without the burden of geographical limitations. Online mock jurors can sign themselves up as potential respondents in legal research, and you can easily reach out to all of them through the screen with a few clicks.
3. Less logistical problems
Well-planned research strategies can easily fall apart due to circumstances outside of your control. Some respondents may end up being unable to attend focus groups or mock trials because of personal reasons or a change of mind.
Online jury research takes away a lot of the uncontrollable factors. You can readily replace online respondents that suddenly become unavailable with similar respondents to ensure that the online focus group continues.
4. More flexible research options
Emerging research methodologies are becoming more apparent thanks to efforts to move to the online space. This movement involves more than just a change of medium – it discovers a variety of opportunities for more agile and efficient ways of getting research data.
Besides live online focus groups and online mock trials, you can conduct asynchronous activities such as surveys and questionnaires that online respondents fill up after watching a set of videos. These are just some of the many methods that you can use to take advantage of conducting online research with respondents from the Internet.
5. Easier research collaboration
You can easily record your live online focus groups to let your colleagues analyze the discussions together. With asynchronous research methods, respondent inputs can come in a digital format which you can easily store and share in an online workspace.
Some platforms also offer timestamps and transcripts for online focus group recordings which can make analysis far more convenient and hassle-free.
The caveat is that this sensitive information can fall into the hands of a competing law firm or consultant. Be sure to partner with a reliable platform like Mock Jury Trials Online to protect your data privacy.
Take Your Jury Research Online with Mock Jury Trials Online
Civicom Mock Jury Trials Online is a global leader in facilitating online litigation research groups for law firms and legal consultants. If you’re looking to take your jury research online, let us know how we can help.
